This questionnaire was filled out by a Planet Games employee. The findings are quite interesting: the gender of customers is equal and teen, I thought it would be more male orientated. The RPG is the most popular genre of game that they sell. I also found out that Planet Games do not advertise on TV due to their being quite a small company, so they can't afford to create videos/adverts. They mainly advertise on facebook as below.
I intend to make a Planet Games advert to raise awareness about the shop and to encourage and promote in-store game shops as a whole. Due to the data I have gathered only two people who participated in the questionnaire said they shop in store - Game, Best Buy. Only half the people I asked said they buy second-hand games so I am creating this advert to raise awareness among the consumers to purchase second hand games - a big positive of this is that they are cheaper, you can part-exchange towards a game, and you don't have to wait for it to come like when you order online. Most people find out about games and advertisements on the internet as found in this questionnaire. Posting my advert on youtube would mean the bigger majority of consumers would find out about it.
The most popular genre of game I have found is action/adventure because it is quite a broad genre with many sub-genres, also the shooter genre was joint in popularity. I have picked three gaming segments for my finished advert, these will be adventure/platformer, action/brawler/Mortal Kombat, and shooter.
This questionnaire was initially just given 5 people (age range 16-19). I have now posted it on social media and this may expand my results...
These further 7 responses further back up my plan and theory
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