Focus Group

The questions I have used within my Focus Group

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Would you buy this Christmas card and if so, for how much?
What age group do you think would this card appeal to?
Do you generally buy classical Christmas cards, funny Christmas cards, or contemporary Christmas cards?
Would you prefer handmade Christmas cards or mass produced?
How many would you buy in a pack?
What colour scheme do you look for in a Christmas card?
What messages would you be looking for within a Christmas card?

A focus group is a meeting of participants that gather qualitative market research in order to see if the product is marketable and worth the investment to produce. This is helpful when producing a Christmas card to find the ideal age range and target audience within the consumer market. The factors you have to include such as geo-demographic (the location of where the person lives), demographic (how many people you surveyed) to achieve reliable information.

I think the focus group went good, I gathered some useful information such as my participants think that funny Christmas cards are best, 20-50 age range for the card I'd chosen. £1.50 I think is a good selling price for a Christmas card because it's affordable and not too expensive but still achieve quite a lot of profit, and my focus group agree with this. My focus group prefer handmade Christmas cards, but are not too bothered if they are mass-produced. They also think that a pack should include three to five, which I agree with because it will keep the cost down to produce and good value for the price. I will incorporate this feedback into my final Christmas card.