Focus Group

The questions I have used within my Focus Group

source of image

Would you buy this Christmas card and if so, for how much?
What age group do you think would this card appeal to?
Do you generally buy classical Christmas cards, funny Christmas cards, or contemporary Christmas cards?
Would you prefer handmade Christmas cards or mass produced?
How many would you buy in a pack?
What colour scheme do you look for in a Christmas card?
What messages would you be looking for within a Christmas card?

A focus group is a meeting of participants that gather qualitative market research in order to see if the product is marketable and worth the investment to produce. This is helpful when producing a Christmas card to find the ideal age range and target audience within the consumer market. The factors you have to include such as geo-demographic (the location of where the person lives), demographic (how many people you surveyed) to achieve reliable information.

I think the focus group went good, I gathered some useful information such as my participants think that funny Christmas cards are best, 20-50 age range for the card I'd chosen. £1.50 I think is a good selling price for a Christmas card because it's affordable and not too expensive but still achieve quite a lot of profit, and my focus group agree with this. My focus group prefer handmade Christmas cards, but are not too bothered if they are mass-produced. They also think that a pack should include three to five, which I agree with because it will keep the cost down to produce and good value for the price. I will incorporate this feedback into my final Christmas card.

plan for christmas card

Study of Christmas animation

1. How did they do the animation?

2. How effective is the use of colour and sound?

3. What stereotypes were used and are they acceptable?



Mog's Christmas


Santa's Workshop

Walt Disney animated it using pen to sketch out each frame. Then using Technicolour to colour in the frames. For the time this was very advanced. The colours are somewhat muted compared to modern day animation, the lip-synch was out due to the way it was animated and produced. They recycled several scenes and sound clips probably to keep the budget down. There was quite a few stereotypes such as one of the toys (who was black) stamped the OK stamp without Santa doing it for him. This symbolises for the time doing something without being asked.

The Night Before Christmas

They drew the characters and the backgrounds separately and overlaid it. They also used pen to sketch out each character and setting. There was not as much sound effects as the first one for example when Santa fell down the chimney and brushed off the soot there was no sound effect for that.

Santa Claus Is Coming

The animation was done using probably Flash because the lines were too smooth and intricate to be done using hand-drawn methods. The sound of this animation was good because before she saw Santa it was a typical Christmas backing track then when she actually saw Santa they twisted and sped up an alternative Christmas backing track. In all of these animations, the main character is always Caucasian which is the typical stereotypical view of the Christmas main character. I think this is down to being Victorian Christmas views.

Christmas Comes But Once A Year

I think the 3D animation segments at the start and the end with early stop-motion and a physical model.

final design christmas card also the final review

Review of design
I decided to do a contemporary design for my Christmas card because that was best suited for my target audience. I decided to use a photographic image within my card design because when I carried out the market research the General format the of  the cards which appealed to me were photographic which were also targeted at the audience I chose. I will sell my card in a pack of 3 becuase this is the number i gathered with in my focus group i will also sell my Christmas card for £1 per pack. I think this is a appropriate price because this is around the price of budget cards.

I decided for the font to go with a traditional Christmas design which Brings a traditional
Element to my Final card because the rest of the card is very contemporary. 

I think that the Black and white background gives the it some depth, meanwhile the holly leaf gives some Colour and life.

I think my card was successful because I carried out extensive market research and incorporated several elements of design yet kept the overall product simple and modern in design.

christmas card step by step guide

storyboard for ag/en/t

Pinterest Christmas research

Copyright and Plagarism

Copyright is put in place to protect a product or creation from it being stolen or reproduced.
Copyright is a legal right. For example if you copy a film and post it on the internet you will be breaching copyright law because you did not create that film and you do not have the owner's permission.

An example of plagiarism is going on the internet and copying and pasting a document and submitting it as your own coursework.

Below is a video I found on youtube that breaks down copyright law.

Copyright is using someone else's work without their permission.

Plagiarism is passing someone else's work off as your own

Candy photoshop tutorial

Candy photoshop tutorial

I created a pattern of three red boxes and saved it under the pattern drop-down menu

I created a new document with the word "Candy".

 Then created a drop-down shadow, Stroke, Bevel & Emboss on the FX tab:

• The drop down shadow gives the typeface some depth and incorporates another colour
• The Bevel & Emboss creates a 3D effect
• The Stroke gives a slight border around the typeface.

Then imported the pattern and created a clipping mask. Then I free-transformed, rotated the pattern to create a tilted effect

I think that it creates a good effect which I will incorporate into my finished Christmas card. I am not a big fan of the font but with the finished Christmas card I will ether download a font or use a preset. 

AG.EN.T Script

AG.EN.T

By Sam Goddard

ACT 1

EXT DAY Norfolk Crescent

The year is 1938. Mr AG wearing a trench coat and suit. His face is scribbled out with an overlay (post)

Wide shot with Mr AG walking from the right to left side of the shot

Mr AG walks to park bench

Mr EN is reading The Eagle Has Landed. He’s wearing a shirt and trousers - businessman.

Close up of feet as Mr AG stops walking and sits down on the bench next to Mr EN

TITLE CARD - “Has the eagle landed?”

Mr EN looks down at the book then turns to Mr AG

TITLE CARD - “It’s imminent”

Mr EN goes back to his book

Mr AG leaves an envelope on the bench and goes

Mr EN doesn’t notice

ACT 2

INT DAY Phone box

Mr T on the phone. He is wearing a suit jacket and dark trousers. His face is also scribbled out.

TITLE CARD - “Get to location 21B”

Mr T nods in understanding

TITLE CARD - “The password is ‘Imminent’”

Mr T leaves the phone box

ACT3

TITLE CARD - “5 minutes later”

Mr EN notices the envelope and looks around. Looks inside and is shocked at what he sees

TITLE CARD - “I better take this to the police”

Mr T enters the park looking at his watch and realising he’s late. Asks members of the public if the eagle has landed (TITLE CARDS)

They all look at him strangely

Mr T happens upon Mr AG, asks him, and the penny drops

TITLE CARD - “Oh no!”

Mr T follows Mr AG back to the bench but Mr EN has gone

They both sit down together, defeated

popcorn

If I had more time to make this interactive Flash animation I would put an animated explosion as a transition between the kernel and the popcorn. I have used Flash before but didn't know how to create buttons. I enjoyed experimenting with this and making this animation but I think due to time restrictions it isn't quite as good as I'd like it to be.

five shot guitar film

I'm pleased with this short clip. I think it's quite funny and comedic. I decided to put a guitar in the background to give some setting and to fill the background and make it more interesting. I think the black background could be changed to a colour background because Shane's black t-shirt blends into the background in a few shots.