This is a Message Map, and a short introduction to the role of an Editor. This is something I'm interested in doing.
Apprentice Clip
I think the pitch was not successful because they weren’t enthusiastic about the product, for example there were a lot of pauses and very wooden. They also had no justifiable reasons for choosing what design choices they decided to do with their product. Things I would change would be a more confident presenter and a more structured presentation.
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